Let’s Go Home!
INOW (pronounced eno) means let’s go home! in the local dialect. INOW Program invites you to experience the feel of home in the heart of the famous Zero Waste Village of Japan.
INOW (イノウ) とは、地元の方言で「家に帰ろう！」という意味です。INOWプログラムでは、ゲストに地域に溶け込んでもらい、長期にわたって地元の人たちと一緒に暮らすことで、上勝の人たちとの出会いの機会を得てもらいたいと考えています。
The concept of INOW is simple: come experience Kamikatsu as a local. INOW is your home in Kamikatsu.
INOWのコンセプトはシンプルです。実際に来て、ここでの暮らしを直に感じてください。INOW、それはあなたの上勝での居場所です。
ABOUT US
Welcome to Kamikatsu
Nestled amongst the cedar forested mountains of Shikoku Island is a tiny village with a big reputation. Known for being the first village in Japan to make a declaration for Zero Waste, and listed as one of Japan’s 100 Most Beautiful Villages, there is something undeniably special about this place.
四国の杉林に囲まれた山間にある小さな村。
日本で初めて廃棄物ゼロ宣言をした村として知られ、「日本の美しい村100選」にも選ばれています。
INOW Program
The INOW program is an educational experience-based program with the idea that we’re not just inviting people to come to Kamikatsu as tourists but to actually experience what life is like for a local resident. By living side by side with locals for an extended period of time, we hope you’ll be inspired to think about sustainability in a different way.
INOWプログラムでは、ゲストに地域に溶け込んでもらい、長期にわたって地元の人たちと一緒に暮らすことで、上勝の人たちとの出会いの機会を得てもらいたいと考えています。今までとは違った形で持続可能性について考えるきっかけになれば嬉しいです。INOWのプログラムは、単に観光客として上勝に来てもらうのではなく、実際にここに住む人たちの暮らしを体験するホームステイプログラムを実施しています。
Our Services
As international travel rebounds, we’re welcoming more English-speaking guests to Kamikatsu, INOW is crafting new experiences that allow us to cater to more individuals and groups. Please see below for some of our services.
Private Experiences
We arrange private experiences for individuals, couples, families, and small groups. We try to make our experiences as inclusive as possible.
Study Tours & Research
Educational offerings include customized programs for middle school, high school, universities, and research students.
Other
INOW facilitates translation, interpretation, media requests, and other services in English, Japanese & Dutch. Please contact us for more information.
＊日本語での体験を提供しました。詳しくはお問い合わせください。
crQlr Award Winner 2021
We are thrilled to announce that INOW was a winner of the first-ever crQlr Awards for projects that are helping to design the circular economy. INOW was a winner of the “Good Life Prize” category, showcasing how lifestyle is an important aspect of circularity.
最初の取り組みとなる、2021年には、企業や団体、スタートアップ、デザイナーなど世界24カ国から204点の作品が集まりました。19人の審査員による厳正なる審査のもと、50件以上の受賞作品を決定しました。是非ご覧ください。
“This remarkable and quietly radical project gives us an optimistic view into a good life that is possible beyond our current wasteful practices and also beyond an incremental approach to improvements. Circularity is about a way of life as much as it is about technology or materials. INOW gives us a sense of the radical transformations needed to address the immensity of the climate change emergency. It also gives us a window into the wonderful and appealing results of changing the way we live. And it is a poignant reminder of “lost wisdom of the past” and the role that traditional, indigenous, and vernacular practices must play in a meaningful transition to a circular economy.”
Comment from the Judge
David Benjamin
WHAT PEOPLE ARE SAYING
We are inspired to adopt zero waste practices in our university. We might not be able to replicate Kamikatsu’s system, but in our own capacity, we can create change.
– University Faculty from The Philippines
The program you created is something great. I’m impressed of how you have thought about all angles in a holistic way, and have made it a very solid experience and movement.
– Guest from France
Thank you very much for welcoming me as Kamikatsu local. I feel so grateful that I could have that opportunity in this period of time while searching my future. Wish you all the best and I will be back for sure.
–Guest from Japan
“Thank you for showing us the real Kamikatsu.”
– Guest from United Kingdom
INOW いのう
We are a local organization that acts as a bridge between visitors and Kamikatsu. INOW serves to integrate our guests directly into the community.
INOWのコンセプトはシンプルです。実際に来て、ここでの暮らしを直に感じてください。INOW、それはあなたの上勝での居場所です。
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inowkamikatsu@gmail.com
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![[Part 2/2] ♻️ Our last visit was to a facility that deals with plastic waste and incineration.](https://scontent-lax3-1.cdninstagram.com/v/t39.30808-6/420031056_1136374387769808_1471910488131553440_n.jpg?_nc_cat=110&ccb=1-7&_nc_sid=18de74&_nc_ohc=9VL2XxIXnhoAb4Pikah&_nc_ht=scontent-lax3-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=00_AfAMDF0SUn6Ny05z0U8RRQBfhvkeiMrkhHFc8_74bLN7pw&oe=662E776A)
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INOW いのう 