INOW Program

Purpose of the INOW Program

The purpose of the program is to encourage participants to explore, reflect, and, through experience, learn about zero waste and sustainability in Kamikatsu, Tokushima.

The program is designed to help participant deepen their self-awareness not only in terms of sustainability, but to reflect on their connection with time, effort, money, and waste. Through different program activities, participants will be able to broaden their understanding of how to live a more sustainable life. We want to introduce our participants to “transformative tourism”, which is tourism that changes the participants’ values and outlook on life.

This program also aims to provide each participant with new insights by integrating them into a community so they can understand the challenges and opportunities of living in the countryside. Participants will learn from various teachers during the duration of the program, as well as share experiences with locals.

We hope participants will have a greater awareness of environmental issues and share in the development of a zero-waste lifestyle and mindset.




このような参加者自らの価値観や人生観を変えるツーリズムを「トランスフォーマティブ・ツーリズム(Transformative Tourism)」と呼び、当プログラムでもゼロ・ウェイストをコンセプトとして参加者が普段の暮らしと違う視点、環境に身を置くことで新たな発見や気づきを得、自己理解を深めることを目的としている。 当社としては、参加者自らがより自分のバランスを理解することで、自らが必要な物の量を知ったり、手作りする楽しさを実感することで一人一人の環境問題への意識の改革にもつながると信じており、これによって「ごみを出さない人づくり」やゼロ・ウェイストマインドを共有できる人材の育成を目標としている。

Program Structure

The program participants will stay in Kamikatsu for 10 days to experience the various workshops and activities. The contents of the program will be customized according to the interests of the participants and the seasonality of the activities.

・Farming experience with organic farmers (e.g. planting or harvesting crops)
・Participating at the garbage station, which is the focal point for garbage separation
・Learn about a zero-waste certified café (Café Polestar)
・Cooking and baking workshop using local and seasonal ingredients
・Arts and crafts workshop with local artists
・Nature tours to mountains and waterfalls and tours to neighbouring villages
・Interviews and lectures with people involved in the zero-waste policy in Kamikatsu

In addition, the “INOW HOUSE” will serve as a base for participants to live. The accommodation also provides facilities for experiencing zero-waste living.



その他、生活をする中で滞在拠点となる「INOW HOUSE」ではごみを洗って乾かして分別し、自らがごみステーションに持ち込むという町民と同じ暮らしを体験したり、量り売りにて商品を購入するなど、ゼロ・ウェイストな暮らしを体験できる設備・システムが準備されている。

Participation Fee

Program Fee Long Program (10 Days): Please inquire about the fee.

What’s Included in the Fee
・Customized program creation tailored to each guests’ needs
・Guiding by a dedicated staff member available throughout the program’s entirety
・Accommodation (private room) at the INOW HOUSE for the program’s duration
・Transportation to program activities within the village
・Contribution to teachers and local villagers who participate in activities and workshops

Not included
・Food for the duration of your stay (some meals will be provided)
・Transportation to and from Kamikatsu (flight, train, car costs, etc.)
・Insurance (travel insurance or other insurance)

Please note that travel or national insurance is mandatory


プログラム料金 ロングプログラム(10日間):料金についてはお問い合わせください。

・滞在費:当社が運営し、プログラム参加者のみが滞在できる拠点「INOW HOUSE」を用意。


Currently, homestays are only available in English. If you are interested in guiding in Japanese, please contact us.


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